Francesco Molinari signs exclusive global content deal with GOLFTV
GOLFTV today announced a deal with reigning Open champion Francesco Molinari to produce a range of exclusive content for the live and on-demand video streaming service.
GOLFTV subscribers will be able to follow the charismatic Italian closer than ever before with unique behind-the-scenes access at PGA TOUR events. Italy’s first-ever major champion will give GOLFTV an unprecedented view into his tournament preparations and provide exclusive post-round reactions at select PGA TOUR events.
GOLFTV will also produce exclusive video instruction series with Molinari, in which the World No. 7 will share insights into the techniques and practice routines that have helped him win 10 worldwide titles (including a major championship) and become the first European player to win five out of five matches in a single Ryder Cup. As part of the arrangement, Molinari, who continued his excellent recent form with a tied-fifth finish at The Masters on Sunday, will sport the GOLFTV logo on his staff bag at all tournaments.
Commenting on the partnership, Francesco Molinari said: “I love what Discovery and GOLFTV are aiming to achieve and I’m thrilled to be joining the team on its journey. It’s an exciting time for golf and for me personally, so I’m proud to play a part in their mission to become the digital home of golf around the world. I can’t wait to share my insights, reactions and opinions on GOLFTV. It’s going to be great for the fans to see what I do, and give an insight on my team behind-the-scenes and all the stuff that we do to show up on Thursday morning ready to go and try and win a golf tournament.
“I’ve been watching a lot of GOLFTV content and of course saw the reaction of their Italian commentators to my win at Bay Hill, which was truly amazing. Their passion for golf is clear and I’m hoping that by sharing my own practice tips it will inspire more people to pick up their clubs and play, and of course watch all the biggest tournaments on GOLFTV throughout the year,” Molinari added.
Francesco Molinari celebrates at the Ryder CupGetty Images
Alex Kaplan, President and General Manager, Discovery Golf, said: “As a leading player on both the European Tour and PGA TOUR, Francesco is one of world’s most recognizable and popular golfers. We are delighted that he’s joining the GOLFTV team and excited to hear from him on a regular basis as we go behind the scenes and learn how he’s elevated his game to become Italy’s first major champion and a European Ryder Cup legend.
“Our partnership with Francesco further supports our broader ambition to grow GOLFTV into a true ecosystem for all things golf, powering people’s passions for watching, learning and playing,” Kaplan added.
The news that Molinari will link up with GOLFTV follows November’s announcement that 15-time major champion Tiger Woods, who captured his fifth Masters title last week, had joined in an exclusive content partnership agreement.
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Tiger WoodsGetty Images
In February, GOLFTV revealed it had further strengthened its line-up of experts with former Ladies European Tour professional Henni Zuel joining the streaming service as Lead Tour Correspondent.
GOLFTV powered by PGA TOUR, launched in January 2019 by Discovery and the TOUR, is available to fans around the world. It presents more than 2,000 hours of live action each year - including THE PLAYERS Championship, the FedExCup Playoffs and the Presidents Cup - as well as a wide range of premium content on-demand, featuring the sport’s most exciting moments, superstar players and tournaments on every screen and device.
GOLFTV users in all international countries can enjoy live coverage of the PGA TOUR’s Featured Holes and Featured Groups live streams, which feature many of the best players on the TOUR and appears before the traditional television broadcast window. Full live rights are available on GOLFTV in a range of markets and growing year-on-year.